When we launched the BitcoinShirt.co store last year, I never dreamed that we’d have the opportunity to experiment with bleeding-edge technology like the Lightning Network or participate in an open-source community like BTCPay.
The two of us are so blessed that thanks to this tiny project we started and the support of the community, we learned so much and met so many fascinating people.
Last few months, I’ve been involved in writing content for our blog (the hardware wallet reviews are something I’m very proud of) and educating other merchants through the social media and guides on Reddit.
When we launched the website, the idea was simple – help people send a message with something as simple as a piece of clothing, a poster or a hat.
“Our store is good, we have a decent amount of products, but I think we can do so much better with designs.”
We discussed numerous times.
Let’s create something different.
Let’s try to raise from the sea of Bitcoin merch stores and “blockchain clothing lines – yuck – “blockchain merch.”
“There are so many ways in which we can tell the Bitcoin story, without having to mention Bitcoin explicitly. Our system is rotten and corrupt, let’s point that out.”
And that’s how the “Resistencia” idea was born.
We listened to every suggestion that amazing people in the Bitcoin community and our customers send to us via email or on social media, and I believe we created something that everyone can wear and something which sends a powerful message.
Inspired by the political, social and financial events in Venezuela, Zimbambe and around the world, “Resistencia” (The Resistance) is thought-provoking, libertarian clothing collection which targets issues, raises the awareness, and controversially sends a clear message. The collection is only available in a single color – black, purposefully.
The “Resistencia” targets a wide variety of problems in the society. As we expand the collection, we’ll focus on particular subjects and add more designs.
In the first run, we went broad and illustrated police brutality, inflation, social media, and war.
Lightning Network “Reckless” Collection
Being one of the first merchants online to adopt the Lightning Network, it felt reasonable that we need to have Lightning Network merchandise.
Few days before the “Resistencia” launch, we quietly released our Lightning Network “Reckless” collection. It features subtle and watercolored designs.
We’ve been working hard and thinking about how to promote this bleeding-edge second layer solution subtly. The result was a series of 5 T-Shirts.
Since there are so many things which are wrong in this world, we think the “Resistencia” will be a long-term project and a clothing line which we can improve and add new stuff on a monthly basis.
To shop the Resistencia or Lightning Network clothing line, please visit our shop, we ship worldwide and accept Bitcoin and Lightning Network payments through BTCPay and over 40 cryptocurrencies.